The Home of Soulful House

30-Day Content
Calendar

Client approval tool — edit hooks, captions, upload media, and track status for each post.

Apr 12 – May 9, 2026

Draft: 16
For Review: 0
Approved: 0
Scheduled: 0
Published: 0
Weekly Rhythm

The Fixed Posting Schedule

Sunday
Event Carousel
4x / month

Weekly lineup + individual night posters (via Collab)

Tuesday
Reel
4x / month

Discovery, Happy Hour, and POV content

Friday
Carousel / Still
2-4x / month

Craft, storytelling, and behind-the-scenes

Saturday
Reel
4x / month

Weekend energy, Soulful House vibes

Content System

7 Repeatable Playbooks

1Hidden Bar Discovery

Attract new audiences, create curiosity

Focus

Venue aesthetics, sound system, "Stardust Story"

Save this for your next night out.
2POV Night Out

Encourage tagging and group sharing

Focus

Fun, emotion, experience, friend groups

Tag the friends you're bringing here.
3Food & Cocktail Craft

Highlight drink craftsmanship and dining

Focus

Happy Hour, local professionals, bright visuals

Save this to order later.
4Weekend Energy

Create FOMO and drive weekend traffic

Focus

Soulful House music, crowd energy

DM WEEKEND to reserve a table.
5Birthday Celebration

Generate private event inquiries

Focus

Table setups, celebrations, VIP experience

DM BIRTHDAY for packages.
6Creative & Storytelling

Highlight craft and dedication

Focus

DJ stories, shareholder interviews, music inspiration

Send this to your group chat.
7Event Posters

Convert attention into reservations

Focus

Weekly DJ lineups and event schedules

DM TABLE to reserve.
30-Day Plan

Content Calendar

Filter:
W1

Week 1: Launch & Discovery

Apr 12 – Apr 18, 20264 posts
Apr 12Sunday · 5:00 PM
Carousel

Weekly Event Carousel: Full lineup (Tue: 80s Rewind Tuesdays w/ Jeremiah Jr, Jon Tupaz, Arnel Genterone · Wed: La Dolce Vita w/ Aneru, Knoxville · Thu: 90s Rewind Thursday w/ Jeremiah Jr, Arnel Genterone, Dodie Ocampo · Fri: A Night at Studio 58 w/ Aneru, Allen Hernandez, Nicadraus · Sat: No Excuses w/ Ricodisco, JC Sandejas, Aneru).

Apr 14Tuesday · 6:00 PM
Reel

The "Stardust Story": A brand narrative video showcasing the transition from elegant dining to high-energy lounge.

Apr 17Friday · 12:00 PM
Carousel

Happy Hour Focus: Bright, professional shots of cocktails targeting Jupiter St. professionals.

Apr 18Saturday · 6:00 PM
Reel

Soulful House Energy: Fast cuts of crowd energy, DJ booth, and the Soulful House vibe.

W2

Week 2: Craft & Community

Apr 19 – Apr 25, 20264 posts
Apr 19Sunday · 5:00 PM
Carousel

Weekly Event Lineup: Schedule for the week.

Apr 21Tuesday · 12:00 PM
Reel

POV: The group chat finally said G. Arrival sequence, ordering drinks, friends enjoying the night.

Apr 24Friday · 6:00 PM
Reel

Behind the Scenes: A quick interview with a Stardust DJ about their Soulful House set and musical inspiration.

Apr 25Saturday · 8:00 PM
Carousel

Birthday at Stardust: Table setup reveal, celebration clips, group cheers.

W3

Week 3: Energy & Events

Apr 26 – May 2, 20264 posts
Apr 26Sunday · 5:00 PM
Carousel

Weekly Event Lineup: Schedule for the week.

Apr 28Tuesday · 12:00 PM
Reel

"POV: You work on Makati Ave and just discovered the best Happy Hour." Bright, well-lit iPhone footage.

May 1Friday · 6:00 PM
Still Post

Shareholder Dedication: A high-quality photo of the founders/shareholders with a short story about building Stardust.

May 2Saturday · 8:00 PM
Reel

High-energy crowd moments. DJ transitions, dance floor packed, Soulful House soundtrack.

W4

Week 4: Conversion & Celebration

May 3 – May 9, 20264 posts
May 3Sunday · 5:00 PM
Carousel

Weekly Event Lineup: Schedule for the week.

May 5Tuesday · 12:00 PM
Reel

POV: A Wednesday night at Stardust. Quiet elegance, curated music, intimate vibes.

May 8Friday · 8:00 PM
Carousel

Birthday Packages: Swipe through the birthday celebration options, table setups, and package details.

May 9Saturday · 6:00 PM
Reel

"What P2,000 looks like at Stardust": A night-out experience from arrival to last call.

Instagram SEO

Hashtag Strategy

Set A— Vibe & Discovery

#StardustLoungePH #HiddenGemMakati #MakatiNightlife #CocktailLounge #WhereToDrinkPH #ManilaBars #HouseMusicManila

Set B— Craft & Dining

#MakatiHappyHour #MakatiEats #CraftCocktails #MixologyPH #StardustLoungePH #Drinkstagram #JupiterStreet

Set C— Energy & Events

#StardustLoungePH #MakatiNightlife #PartyManila #FridayVibes #NightlifePH #SoulfulHouse #LiveMusicManila

Set D— Celebration & Conversion

#BirthdayPH #CelebrationPH #PartyVenue #StardustLoungePH #NightOutPH #GroupNightOut #POVNightOut

Timing

Optimal Posting Times

TimeDayContentRationale
5:00 PMSundayEvent PosterSets the week's agenda ahead of the workweek
12:00 PMTuesdayReel / CarouselLunch-break scrolling; targets local professionals
6:00 PMTuesdayReelAfter-work browsing; discovery content
12:00 / 6:00 PMFridayCarousel / StillFlexible based on content type
6:00 / 8:00 PMSaturdayReelPre-night-out decision window